Shweta Ganesh Kumar is a writer, award-winning blogger and founder of ‘The Times Of Amma’, a blog and community dedicated to inspiring mothers one day at a time, featuring real life stories on modern Indian parenting. She was awarded the prestigious Laadli Media Award for Gender Sensitivity in the 'Blog - Web Category' for 2017 for her article, 'Why The Phrase "Boys Will Be Boys" Is Damaging Our Sons' published in Women's Web. In May 2019, she was featured on the BBC World Service's award-winning show 'Conversations' to talk about online parenting communities and Indian Mom Blogging.