Convenient Care on the Front Lines: Managing Public Panic During a Pandemic

At the beginning of the COVID-19 pandemic, specific details around how the virus is spread, specifics on testing and treatment protocols, as well as predictions on the severity of the outbreak trickled to the public as their feverish panic about the virus built by the minute. Healthcare providers became the front line of defense for the nation—in treating the virus, and in educating the public about it.

Unnecessary public panic and hysteria about new diseases are common: we saw it with the Ebola outbreak, SARS, and HIV-AIDS. How can you educate the worried well, before the anxiety and uncertainty set in?

Get 5 actionable tips to help your patients feel at ease:

1. How to communicate clearly and be transparent—even when you have limited information
2. Which channels you should communicate with your patients in, with sample messaging
3. Tips to ensure that patients still feel like you're an accessible resource for them, even when social distancing makes face-to-face appointments tough

We recommend using the Center for Disease Control’s (CDC) website as the source of truth regarding new diseases, viruses, and protocols.