Highlights: Every marketing initiative you invest in - whether online or offline - should be planned and implemented to track patient conversion and acquisition Map out conversion funnels for each campaign illustrating the different touchpoints people engage with on their road to booking an appointment Leverage your conversion data - along with your own patient value metrics - to calculate...
As you adopt new operating strategies to reflect changing consumer demand, your marketing efforts may fall by the wayside. Your budget may simply be stretched thinner than usual in the face of fluctuating patient volume and the cost of new technology. Nevertheless, marketing remains a crucial investment. Webinar Marketing Changes Needed to Win New...
In nearly every industry—from retail to restaurants to service providers—reviews are a critical component in assisting consumers with making a decision. Do I want to eat at this restaurant? Shop at this store? Sign up for this class? The answer to these questions and others often comes only after a thorough review of what other customers had to say about their experience. It’s a form of social...
Chances are, you have seen headlines, forwarded emails, and overall siren calls for the mystical Millennials and the many ways they have been hypothesized to change your business and the world. They have been largely mis-categorized and misjudged, and while they are different from generations that precede and follow, they are really just asking for things that all people want. Afterall, a...
You’ve made sure you have the best equipment, the best doctors and the best support staff, but if patients aren’t walking in or making appointments to be seen at your urgent care clinic, you could find yourself closing your doors. 6,585 Healthcare organizations around the country are actively using social media to prevent this type of result, reports Mayo Clinic. How can you join them and...
Urgent care is extremely convenient. It’s mere existence is hinged upon offering a convenient solution to same-day health concerns that arise. The market strategy is uniquely positioned to grab people who would otherwise incorrectly go to the emergency room, or unwisely wait weeks to be seen by a primary care doctor or specialist. However, there is a major trend converging with that of urgent...
