Getting patients to your urgent care clinic isn’t always that easy. They can go to the ER or another urgent care clinic, wait for an available time in their primary doctor’s schedule, or skip medical care altogether.
And the challenge doesn’t end when they walk into your urgent care clinic, either. For treatment to be successful, patients need to do what your doctors tell them to do, and be proactive in their own recovery. If you’ve been in the medicine field for a while, you know that’s not always the case.
Sometimes, a doctor’s words can only travel so far, and patients need to hear from patients just like them that the results they can get are worth the effort and cost they’re about to put into treatment.
That’s where patient success stories come in.
Differentiate Your Urgent Care Clinic By Proving That Your Treatments Work
It’s pretty common. Patients go through doctor after doctor, and no one offers any concrete help. Some give up in advance once they hear everything a patient has been tested for, while others insist on trying the same treatment again.
There are clinics who decide to be different and try something else, but at times, there’s only so much science can do, and results aren’t always satisfactory.
If your urgent care clinic has doctors who reach satisfactory results, document these results. Documenting the results doesn’t guarantee potential patients will get the same results, but letting them hear or read patient recovery stories proves to them that your doctors are trustworthy and that their treatments do work.
And the best part? You get to promote your urgent care clinic without making a pitch.
When satisfied patients share – in their own words – why they chose an urgent care clinic over the ER or a primary doctor, why they chose your urgent care clinic over a competitor, and how your doctors helped them recover despite their doubts and all the other treatments they’ve tried — it’s much more convincing than anything else your team can say.
Enroll Urgent Care Patients In Their Own Treatment by Showing them What’s Possible
When patients walk into your urgent care clinic, many of them are overwhelmed. They feel they’ve tried it all and nothing works, or what you’re offering sounds too difficult. Maybe they’re so afraid, they can’t even listen to any practical suggestions.
But unless they face what their body is going through, you won’t be able to help them.
A simply way to resolve this is to share case studies of patients who were in the same situation as them, and made it to the other end of treatment successfully.
These case studies usually go through patients’ challenges, and the solutions they found along the way with the help of your doctors.
This helps new patients understand the process much better. The stories are told from the patient’s perspective, with which new patients can identify. Knowing that someone just like them faced the same challenges and the same fears, and how that someone made it to the other end, makes a world of difference when it’s time to engage new patients in their own care.